World Series Ratings Up For Game 1

Red Sox roll in game one and so do the ratings.

Red Sox roll in game one and so do the ratings.

The Boston Red Sox and the World Series on FOX both delivered impressive Game 1 victories last night.

World Series Game 1 on FOX scored an 8.6/14 national household rating/share and averaged 14.4 million viewers according to Nielsen Media Research. Opening night of the 2013 Fall Classic is up 13% in rating and 18% in viewership over last year’s 7.6/12 (12.2 million viewers).

Last night’s game propelled the network to a first place finish in primetime television Wednesday night, averaging an 8.9/14 from 8:00 PM – 11:00 PM. That marks FOX’s highest-rated and most-watched primetime broadcast of the season and the network’s most-watched primetime broadcast since January for American Idol.

Key demographics also saw impressive double-digit year-to-year increases for the World Series and won the night including Men 18-34 (+24%, 4.6 vs. 3.7), Men 18-49 (+17%, 5.4 vs. 4.6), Adults 18-34, (+16%, 3.6 vs. 3.1), Adults 18-49 (+17%, 4.2 vs. 3.6).

Last night’s game opened with a 7.8/13 which was 16% ahead of last year’s initial tune-in (6.7/11). Ratings peaked at a 9.6/15 with 16.3 million viewers at 9:30 PM ET, as the Red Sox built an insurmountable lead.

According to figures released by Nielsen SocialGuide, Twitter activity for last night’s World Series Game 1 also saw impressive increases over 2012. The game drew over 793,000 tweets (up +6% from 2012 WorldSeries Game 1) from more than 360,000 unique authors (up 12%) and was the No. 1 social telecast of the night in all categories.

 

Boston led all markets with a 39.7/61, the highest mark for a Red Sox game since Game 7 of the 2008 ALCS, followed by St. Louis’ 36.0/54.  Providence (34.6/52), Hartford (20.8/32), Fort Myers (11.9/19), Kansas City (11.1/18), Richmond (11.0/16), Memphis (10.4/15), Greensboro (10.3/15), and Cincinnati (10.1/16) round out the top ten markets for Wednesday night’s broadcast.

 

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