Twitter To Feature NFL ‘Programming’
The deal marks the biggest sports-related commitment to date for the social media giant for its Amplify service. Amplify allows broadcasters to show video clips and ads through tweets that are coordinated with what is being shown on television.
The report says the NFL will have a team dedicated to producing “programming” for Twitter users seven days a week, including in-game highlights from Thursday night games on the NFL Network and clips from games on other networks once they have aired. The NFL also will show content including news, analysis and fantasy advice.