Ralph Lauren Reveals Outfits for Opening Ceremony
Ralph Lauren has unveiled the uniforms that U.S. athletes will wear during the opening ceremony of the 2014 Sochi Olympics.
After the fashion designer ran into some public-relations trouble before the 2012 London Games when it was learned that the U.S. gear was made mostly in China, Lauren made some changes. This year, the clothes will be all-American.
Lauren’s new patchwork cardigan features stars and patriotic graphics, cream-colored turtlenecks, white fleece pants and red-laced leather boots.
The corporation sourced more than 40 domestic partners to help create the look.
“It is a privilege to be part of dressing Team USA during the Sochi Games,” said David Lauren, the executive vice president of advertising, marketing and corporate communications. “It’s a proud moment to watch these premier athletes as they walk out representing our nation on a global stage in front of billions of people worldwide.”
The outfits will be sold online and at selected department stores. The entire purchase price of the $595 cardigan will be donated to the U.S. Olympic Committee.
For more on this story, please visit: David Wharton, Lost Angeles Times