The FOX Thanksgiving game (Redskins-Cowboys) was watched by an average of 28.7 million viewers topping all programs for the week (Nov. 19-25) and ranking as the most-watched show of the fall TV season.
The CBS Thanksgiving game (Texans-Lions) was the second most-watched show of the week with an average of 27.3 million viewers — the fourth consecutive CBS Thanksgiving game to top 25 million viewers.
NBC’s Sunday Night Football (Packers-Giants) was the week’s most-watched primetime show averaging 20.9 million viewers with NBC’s Patriots-Jets Thanksgiving night game ranking second in primetime with an average of 19.2 million viewers. NBC’s Thanksgiving night viewership is tops all-time among primetime Thanksgiving games and the most-watched Thursday night program on any network since the Summer Olympics.
The three-game Thanksgiving Day average of 25.6 million viewers is the highest Thanksgiving Day average since 1999 (27.1 million for Bears-Lions and Dolphins-Cowboys).
The FOX Sunday national telecast (mostly 49ers-Saints) was the third most-watched show of the week with an average of 24.9 million viewers.
Thanksgiving week visits to NFL Digital media mobile properties (mobile web, apps, and mobile browser on desktop) including NFL Mobile Only From Verizon, were up 67 percent over 2011 Thanksgiving week.
Locally, NFL games topped ratings in 29 NFL markets.
Source: NFL Media