Chad Johnson’s difficult week continued Wednesday, as coconut water brand Zico dropped the wide receiver from its endorsement roster.
The drink company told ESPN.com that Johnson’s endorsement deal, just announced on July 25, is over.
“The Zico brand is about supporting naturally powered athletes,” the company said in a statement. “We partnered with Chad Johnson because of our great respect for what he has achieved on the playing field.
“However, in light of recent events involving Mr. Johnson, we have decided to terminate our relationship. The values we espouse, through our employees, our customers and our brand, are central to our mission. We have taken this proactive step to demonstrate just how important those values are.”
It is not clear whether the company had the right to terminate Johnson with cause or is still paying him.
Source: ESPN, Darren Rovell