According to Marc Spears of Yahoo! Sports, the Hornets are set to officially announce their name change to the New Orleans Pelicans on Thursday, and they’ll also unveil a new logo and color scheme (blue, red, and gold) that will be used as soon as next season. Back in December, the NBA’s attorney filed trademarks on five potential team names (Pelicans, Rougarou, Mosquitos, Swamp Dogs and Bullsharks), though Pelicans was rumored to be the preferred choice all along.
The logo, though, is the big reveal of tomorrow’s reported press conference. If done right, the Pelicans re-branding could go off without a hitch, and noticeably improve on the Hornets’ visual aesthetic. But the name also opens itself up to some ridiculous design possibilities that could make the new moniker seem that much more ridiculous. For now, only tomorrow (and Hornets staffers) knows — though an open design call from 99designs.com yielded some interesting possibilities and could give an idea of what to expect.
For more on this story visit: Rob Mahoney, Sports Illustrated