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NBA Starts Christmas Early

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NEW YORK, Nov. 14, 2013 Following the success of the National Basketball Associations (NBA) BIG Color holiday campaign in 2012, the league announced today the continuation of the BIG holiday tradition by unveiling a new BIG Logo platform tied to the marquee Christmas Day matchups. As part of the holiday campaign, adidas

will unveil new uniforms featuring team logos that all 10 teams will wear on Wednesday, Dec. 25.

The campaign will include a TV spot titled Jingle Hoops to promote the jerseys featuring six players: the Miami Heats LeBron James, the Oklahoma City Thunders Kevin Durant, the Chicago Bulls Derrick Rose, the Houston Rockets James Harden, the Los Angeles Lakers Steve Nash and the Golden State Warriors Stephen Curry. On the heels of last years award-winning BIG Color campaign that garnered more than eight million YouTube views, the featured players recreate the wintertime classic One-horse Open Sleigh through a series of choreographed three-point shots all while dressed in their BIG Logo uniforms.

"Last seasons 'BIG Color' holiday campaign was an overwhelming success that grabbed fans' attention, and we wanted to find a way to top it, said Jamie Gallo, NBA Executive Vice President, Marketing. This season, were back with the games biggest stars to deliver an engaging and festive sequence that creatively showcases our players' skills.

Beginning today, Jingle Hoops will be live on the leagues digital platforms and will air across the leagues national broadcast partners ABC, ESPN, TNT and NBA TV, as well as its regional sports networks. In an effort to reach basketball fans around the world, the NBA will also air international versions of the spot in key regions including China, Europe, Mexico, Brazil, Africa, and the Middle East.

Highlighted in the spot are the new BIG Logo uniforms that feature team logos in reflective chrome as the focal point on the short-sleeve jerseys. To complete the uniforms, the jerseys are paired with an ultra-lightweight short with chrome piping.

We worked closely with Adidas to create an innovative new uniform design for our Christmas Day games, said Sal LaRocca, NBA Executive Vice President, Global Merchandising. "The BIG Logo collection will provide a unique look oncourt and a variety of products for our fans."

Time (ET) Game Network

12 p.m. Chicago Bulls at Brooklyn Nets ESPN, ESPN Mobile TV, WatchESPN

2:30 p.m. Oklahoma City Thunder at New York Knicks ABC

5 p.m. Miami Heat at Los Angeles Lakers ABC

8 p.m. Houston Rockets at San Antonio Spurs ESPN, ESPN Mobile TV, WatchESPN

10:30 p.m. L.A. Clippers at Golden State Warriors ESPN, ESPN Mobile TV, WatchESPN

Source: NBA Media


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