Photo: Hawks Unveil New Secondary Logo

Hawks Secondary Logo

New Secondary Logo is Evolved Version of Classic Mark Used from 1972-95

ATLANTA, GA — It’s back!

The Atlanta Hawks have today unveiled the club’s new secondary logo, an evolved interpretation of the iconic and classic team mark that was used from 1972-95 and is recognizable by NBA fans around the world.

The fierce new logo will make its worldwide debut tonight during the Hawks vs. Pacers First Round Game 6 contest at Philips Arena, as all fans in attendance will receive a red t-shirt featuring the logo.

While the team’s primary logo will remain unchanged, the secondary mark will appear on Hawks clothing, caps and other fan gear – and all will be available at the Hawks Shop at Philips Arena and at this summer. Fans can sign up today at to get exclusive pre-sale access to purchase the merchandise.

The Atlanta Hawks, a member of the National Basketball Association since 1968, strive to be champions on the court and in the community and to create lifelong memories along the way. On the court, the Hawks have reached the playoffs in seven consecutive seasons, which is the longest streak in the Eastern Conference. Off the court, the Hawks have awarded millions in charitable and in-kind contributions since 2004, including grants to area non-profits, scholarships for high school students and renovation of basketball courts in underserved neighborhoods. Philips Arena is consistently ranked among the top 10 concert and event venues in the world. In April 2009, Philips Arena became the first NBA arena to achieve LEED certification for an existing building as specified by the United States Green Building Council (USGBC). Atlanta Hawks Membership which includes your seat for every home game for the 2014-15 regular season games are on sale now at or by calling 866-715-1500! In addition, 2014 NBA Playoff Tickets are also on sale now at For more information on the Hawks, log on to today or follow us on twitter @ATLHawks.

Source: Atlanta Hawks Media