Outback Renews Outback Bowl Title Sponsorship Through 2020

Tampa, FL — Outback Bowl officials announced today that long-time Title Sponsor Outback Steakhouse has agreed to renew its contract with the New Year’s Day Bowl for six additional years through the January 2020 game. The commitment, which begins after the upcoming 2014 game, will extend the Tampa-based company’s name sponsorship of the bowl to a total of 25 years, the longest college bowl game title sponsorship in history.

“It was an easy decision to continue to support two things we are very passionate about – Tampa Bay and great college football,” said Jeff Smith, President of Outback Steakhouse. “We’re headed into our nineteenth year as the Outback Bowl sponsor and Outback Steakhouse is proud to be the longest active title sponsor for any college bowl game.”

Source: Outbackbowl.com