NBA To Move Logo To Back Of Uniforms

ESPN’s Darren Rovell reported yesterday that the Charlotte Hornets unveiled their new uniforms, but there’s one aspect that’s especially different.

The NBA logo, which features Jerry West, is moving to the back of the uniform. This will probably start discussions on whether ads are soon to come.

From Paul Lukas, ESPN:

All NBA teams will be wearing the logo on the back for the 2014-15 season, the league confirmed to A league official called it a “stylistic move” but declined to comment further.

Eighteen of the NBA’s 30 teams have a team logo in the rear-neckline spot. The league official confirmed that those logos all will be replaced by the repositioned league logo.

The move is sure to fuel speculation that the NBA is preparing to move ahead with its long-planned program of jersey advertising. Removing the league logo from the front of the jersey will clear more space for an ad patch and remove what would otherwise be a competing visual icon.