Marshawn Lynch’s run of giving Skittles free publicity is officially over.
The candy brand will announce on Tuesday a formal deal with the Seattle Seahawks running back, whose relationship with the sweet dates back to when his mother started giving him what she called “power pellets” in his Pop Warner playing days.
While specific terms of the deal are unknown, sources told ESPN that Lynch will receive financial compensation. The brand will also donate $10,000 to Lynch’s Fam First Foundation every time he scores a touchdown Sunday in the Super Bowl.
For more on this story visit: Darren Rovell, ESPN