River Avenue runs outside Yankee Stadium. Mike Vaccaro of the New York Post picks up the ball from some creative fans and launches a campaign to add an “a” at the end and change the name to “Rivera Ave.” as a means of honoring the retiring Yankees closer:
This is an idea too good to ignore, and so now we put the ball in the city’s hands, the way Joe Torre and Joe Girardi have placed baseballs in Rivera’s hands since 1996. It is worth noting Ferrara isn’t the only one who has been hit by the inspiration; a Yankees fan named Dan Salogub created a Twitter account (@161stRIVERAve) promoting the same idea: adding an A, renaming the street.
Source: Craig Calcaterra, NBC Sports