MLB Partners With The Color Run For First-Time Event
Major League Baseball and The Color Run are joining together to host The Color Run MLB All-Star 5K presented by Nike on Sunday, July 13 at the Minnesota State Fairgrounds in Falcon Heights, Minnesota.
This will be the first ever The Color Run MLB All-Star 5K presented by Nike and is sure to provide a once-in-a-lifetime experience. Participants of all ages will make their way through an All-Star themed course inside the Minnesota State Fairgrounds that will feature appearances by legends, mascots and other special guests. The event is a five-kilometer, un-timed race in which participants are doused in different colored powder at each kilometer. Following the event, a festival including music, giveaways and contests will take place. The paint race, which is open to participants of all ages, is an entertainment experience for the whole family.
MLB will make a contribution to three charities supporting cancer research and education – Stand Up To Cancer, Prostate Cancer Foundation, and Susan G. Komen, and The Color Run will make a contribution to their charitable partner, Camp Kesem. Registrants will also have the opportunity to make a charitable donation at the completion of the registration process.
The start-line window will open at 8:30am CT with additional waves beginning every few minutes. All registered participants will receive a commemorative event T-shirt, headband, bracelet and shoulder bag. Fans who sign up by June 1 will receive a special early bird price of $45, or $40 if signing up as part of a team of four or more. Thousands of fans are expected to participate in this unique fun run and festival. Space is limited so participants of all ages are encouraged to sign up early. Registration and event information is available at AllStarGame.com/Run. Previous All-Star races have been held in St. Louis (2009), Anaheim (2010), Kansas City (2012) and New York (2013).
“The Color Run MLB All-Star 5K presented by Nike will give fans in the Twin Cities and across Minnesota a unique opportunity to participate in the All-Star festivities while raising awareness and money for the fight against cancer, a disease that has affected each of us,” said Tim Brosnan, Major League Baseball, Executive Vice President, Business. “Previous All-Star races have been a fun experience for the participants giving fans lasting All-Star memories. The partnership with The Color Run will only enhance the experience for our All-Star guests.”
“The Minnesota Twins are excited about plans for The Color Run MLB All-Star 5K and the fundraising platform it provides for these important charitable partners,” said Twins President Dave St. Peter. “This is a tremendous opportunity for thousands of baseball fans across Twins Territory to be active participants in the 2014 All-Star Summer. The Color Run MLB All-Star 5K promises to be a once-in-a-lifetime event for everyone.”
“We are extremely excited to partner with Major League Baseball and Nike for this event in the Twin Cities,” said Travis Snyder, CEO of The Color Run. “This partnership will deliver new elements to the event that will make the ‘Happiest 5K on the Planet’ an even more memorable day for our Color Runners.”
The Color Run, also known as the Happiest 5K on the Planet, is a unique paint race that celebrates healthiness, happiness and individuality. Now the single largest event series in the United States, The Color Run has exploded since their debut event in 2012. The Color Run hosted more than 170 events in 20+ countries in 2013. More information on The Color Run and other events is available at www.TheColorRun.com.
Source: MLB MediaMLB Partners With The Color Run For First-Time Event by Sports Talk Florida