LeBron James will be on the cover of the new NBA 2K14 when it comes out this fall, 2K Sports announced. LeBron also was involved in some of the new development aspects of the game (although safe bet he didn’t sit there are write the code).
“My friends, family and fans all know how much I love NBA 2K,” James said in a released statement. “I remember, as a kid, getting so excited for the game to come out and see who was on the cover, and it’s amazing to be a part of this great tradition. I love partnerships and opportunities that connect me directly with fans.
Source: Kurt Helin, Pro Basketball Talk