Game 5 was a win for Boston and for Fox
Behind another terrific pitching performance from ace Jon Lester and the big bat of David Ortiz, the Boston Red Sox defeated the St. Louis Cardinals 3-1 last night in Game 5 of the 2013 World Series, taking a commanding 3-2 lead in the best of seven series and delivering FOX another prime-time victory. Last night’s broadcast delivered a 8.9/14 national household rating with 14.4 million viewers, according to fast nationals from Nielsen Media Research. The rating for Monday night’s Game 5 increased +1% over 2011’s World Series Game 5 (8.8/14; 14.3 million viewers), and is the highest-rated Game 5 since 2009. FOX’s prime-time average, 8.9/14, mirrored the game rating and exceeded the other major broadcast networks for the fifth time during the Series (ABC, 8.0/12; NBC, 7.4/11 and CBS, 4.3/7).
Locally Tampa and Ft. Myers were in the top 10 in local ratings – St. Louis posted an impressive 43.8/61 to lead all markets, with Boston next (38.5/56) followed by Providence (32.1/45), Hartford (20.8/30), Kansas City (13.5/21), Memphis (12.4/17), Richmond (12.4/17), Fort Myers (12.2/18), Tampa (11.7/17) and Salt Lake City (11.2/20).
Through five games, the 2013 World Series on FOX is averaging an 8.5/14 and 14.1 million viewers, +12% over last year’s World Series (7.6/12, 12.7 million viewers), and ranks as the highest-rated World Series since the New York Yankees met the Philadelphia Phillies in 2009.
Last night’s broadcast peaked at an 11.7/19 and 18.8 million viewers at 11:00 PM ET as Red Sox reliever Koji Uehara shut down the Cardinals in the ninth.
According to figures released by Nielsen SocialGuide, FOX was the No. 1 most social TV network on Monday, driven by the World Series. Twitter activity for last night’s World Series Game 5 saw impressive increases over 2011. The game drew over 485,000 tweets (up 407% from 2011 World Series Game 5) from more than 232,000 unique authors (up 288%). According to Facebook, World Series Game 5 generated 3.7 million interactions from 2.1 million users. The Red Sox won the team buzz battle, generating 68% of the comments, likes, and posts during the game.
Coverage of Game 6 begins Wednesday, Oct. 30 on FOX Sports 1, with a special World Series edition of FOX Sports LIVE at 7:00 PM ET. Pregame coverage turns to FOX broadcast network at 7:30 PM ET from Fenway Park in Boston, MA.Game 5 was a win for Boston and for Fox by James Williams