Derby: Big Ratings Winner Nationally, On I-4
California Chrome’s win at the 140th Kentucky Derby was a great story and a big ratings winner for NBC. The network Saturday’s 140th Kentucky Derby averaged 15.3 million viewers, according to fast national data provided today by The Nielsen Company.
The Orlando came in 8th nationally with Tampa-St. Pete was right behind them in ninth place in the overall ratings. Of note was Ft. Myers that came in a very strong second behind only Louisville the home of the race.
California Chrome’s exciting victory in Saturday’s race (6:06-6:52 p.m. ET) marks the fourth time in six years (2009, 2010, 2013, 2014) that NBC’s Kentucky Derby coverage averaged more than 15 million viewers. From 1991-2008, Kentucky Derby average viewership did not reach 15 million.
- Viewership increased 3% from 2012 (14.8 million for I’ll Have Another’s victory) – the last time the Kentucky Derby faced head-to-head competition from the NBA Playoffs.
- NBC’s 9.4/22 household rating for the Kentucky Derby ranks as the best Saturday rating on any network since the 2014 Sochi Olympics on NBC (9.6/17 on Feb. 15).
- Louisville, the home of the Kentucky Derby, topped the metered markets with a 37.8 rating/66 share (top 20 markets listed below).
TOP METERED MARKETS FOR 2014 KENTUCKY DERBY (Race Portion)
|3.||West Palm Beach||17.8/31|
Derby: Big Ratings Winner Nationally, On I-4 by James Williams