Source: Royce Young, CBS Sports 
Many people can’t really decide if they love DeMarcus Cousins, or dislike him greatly, and it’s for comments like he made where he took an apparent shot at Derrick Rose’s comeback last season that never actually happened.
After sitting out Tuesday because of an ankle injury, Cousins was asked about his availability for Friday’s game. His response:
Asked DeMarcus Cousins about playing Friday, he joked "probably not, think I'll be out rest of the season & I can get a comeback commercial"
— Sean Cunningham (@News10Sean) December 4, 2013 
It’s not even a direct shot at Rose as much as it is about how ridiculous marketing can be, centering a campaign completely around an injury.
It was probably a dumb thing to joke about, but then again, how you feel about it probably comes down to how you feel about DeMarcus Cousins in the first place.