The move comes a month after the NCAA said it would not license its trademarks, either. That ruling, however, allowed each individual institution and conference to license its trademarks with EA Sports for future college football games.
“Each school makes its own individual decision regarding whether or not to license their trademarks for use in the EA Sports game(s),” the SEC said in a statement. “The Southeastern Conference has chosen not to do so moving forward.
Source: Kristi Dosh, ESPN