Brazil 2014 World Cup Most Watched Ever in U.S.

World Cup 2014 logo

Well the United States, tuned into watch soccer and decided they would watch the World Cup in Brazil in record numbers. Lets start with Final seen on ABC – a 1-0 victory in extra time over Argentina to secure Germany’s fourth World Cup title and first since 1990 – ranks as the most-watched Men’s World Cup Final match ever among viewers.

There were viewing parties all over the country as caught “World Cup Fever,” for the tournament. ESPN numbers in all areas were great.

According to data from Nielsen fast nationals, the ABC telecast averaged 17,324,000 viewers and a 9.1 US HH rating for the game window (3-5:44 p.m. ET). It also ranks as the third most-viewed World Cup game – men’s or women’s – in the United States behind ESPN’s coverage of this year’s USA vs. Portugal match ever (18,220,000 viewers) and the 1999 FIFA Women’s World Cup Final on ABC (USA vs. China with 17,975,000 viewers).

At its highest point, the ABC telecast averaged 20,781,000 viewers and an 11.0 US HH rating from 5 to 5:30 p.m.

Top 10 markets for Sunday’s nearly four-hour telecast (including pre-match programming): Washington, D.C. (15.4), San Diego (13.4), Los Angeles (13.0), San Francisco (13.0), Orlando (12.6), New York (12.5), Sacramento (12.0), Miami-Ft. Lauderdale (11.5), West Palm Beach (10.8) and Las Vegas (10.7).

As, I said this was the most watched World Cup ever in this country.

The games seen on ESPN, ESPN2 and ABC combined to average 4,557,000 viewers and a 2.8 US household rating for the 64 matches, marking increases of 39 percent and 96 percent (vs. 3,273,000 in 2010 and 2,321,000 in 2006), and 33 percent and 75 percent (vs. 2.1 in 2010 and 1.6 in 2006), respectively. WatchESPN averaged 892,000 unique viewers and nearly 41 million total minutes per game for increases 174 percent and 173 percent, respectively, over the 2010 World Cup. WatchESPN had an average minute audience of 304,000 over the course of the tournament, providing a seven percent lift to English-language viewer ship.

When you look at this graph provided by ESPN, you can see how it ranks up against all of the World Cups broadcast in the U.S. since 1994-2014.

Through all 64 matches, the top-10 markets include: Washington, D.C. (4.9), New York (4.6), San Francisco (4.4), Los Angeles (4.0), San Diego (4.0), Hartford-New Haven (3.9), Miami-Ft. Lauderdale (3.8), Orlando (3.8) and (tied) West Palm Beach, Richmond, Baltimore and Boston (3.6).

This was a record World Cup in all of the following cities that includes, Tampa – St. Petersburg and Orlando-Melbourne. Other cities throughout the state saw a big hike World Cup viewer ship.

A record rating for at least one World Cup match on ESPN, ESPN2 or ABC in 36 of the 56 metered markets (in alphabetical order with the record rating): Albuquerque (9.0 rating), Atlanta (11.2), Baltimore (11.4), Birmingham (8.5), Boston (12.2), Buffalo (8.6), Columbus (12.6), Dayton (8.9), Denver (10.3), Detroit (8.3), Greensboro (9.2), Greenville (8.9), Hartford/New Haven (13.2), Houston (9.5), Indianapolis (9.5), Jacksonville (8.5), Kansas City (10.6), Los Angeles (13.0), Memphis (7.5), Nashville (9.1), New Orleans (8.7), New York (15.0), Norfolk (10.8), Oklahoma City (6.5), Orlando (12.6), Philadelphia (10.5), Pittsburgh (8.7), Providence (11.2), Raleigh-Durham (9.4), Richmond (12.3), Sacramento (12.0), San Antonio (10.6), St. Louis (8.7), Tampa/St. Petersburg (9.0), Washington, D.C., (15.4) and West Palm Beach (12.0).

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