Beef O'Brady's Bowl is Now the Bitcoin Bowl
A spokesperson for bitcoin said that this is an effort to move bitcoin into the mainstream and sponsoring a bowl game is the perfect opportunity to do so.
The bowl game was previously sponsored by the restaurant Beef O'Brady's, and even though they are no longer a part of it, the game will still be played at Tropicana Field.
This is bitcoin's first official sponsorship of a major sporting event.
For more on this story visit: Chris Wilkerson, Tampa Bay Business Journal